MatchStar Venture Search announced today the successful placement of Scott Anderson as CMO for Silicon Valley high flyer Intermedia, a leading cloud communications and collaboration provider to small and medium-sized business (SMBs). With 25 years in B2B tech marketing, Mr. Anderson has made a career of building technology brands, accelerating business demand, driving go-to-market strategies, and increasing loyalty for companies that range from start-ups to Fortune 500 enterprises. Mr. Anderson, former CMO for cloud marketing company Sitecore, has served in executive marketing roles at Hewlett Packard (now HPE), Sun Microsystems (now Oracle), Bazaarvoice, Weyerhaesuer, and CNN International. He was named a Top Digital Marketer by BtoB Magazine (now Ad Age) two years running and was listed as a Top 100 North America B2B Marketer by HotTopics.